US construction + trades firms
3.4M
5-year survival
~38%
Hiring rate
3.9%/qtr
Who they are
The owner is usually on a job site between 7am-4pm. Phone calls work. Texts work better. Email works in the evening or weekends. LinkedIn is dead. Foreman + estimator are gatekeepers but rarely buyers.
Common titles
OwnerGeneral ContractorProject ManagerEstimatorOperations Manager
Where they live online
- ENR (Engineering News-Record)
- Construction Executive
- AGC (Associated General Contractors)
- NAHB local chapters
- Procore community
- r/Construction + r/Contractor
Common objections
How long does this take to learn?
"15 min in the truck, no laptop needed." If the workflow needs a desk, it won't happen.
Does it work offline?
Yes - job sites have terrible connectivity. Offline-first is a real differentiator.
Message templates that work
Text or short cold email to GC owner
Subject: For {{Company}} - saves 3 hours/week
Hi {{FirstName}},
Most GCs your size lose 3+ hrs/week chasing {{problem}}. We fix that - works on the phone in the truck, no desk needed. {{Reference}} just told me they got 4 hrs back per week.
Text me back if you want a 5-min call after hours.
{{Sender}} - {{phone}}Reach this persona
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