US medical practices
260k+
5-year practice survival
~56%
Hiring rate (sector)
4.7%/qtr
Who they are
The practice manager (often non-MD) is the real decision-maker for software, supplies, billing, and insurance - the MD signs off but rarely originates. They're measured on patient throughput + clean claims rate. Anything affecting either gets attention.
Common titles
Practice ManagerOffice ManagerClinical DirectorCEO/MDOperations Manager
Where they live online
- MGMA (Medical Group Management Association)
- AAPC (coding)
- AMA + state medical society conferences
- r/medicine + r/PracticeManagers
Common objections
Is this HIPAA-compliant?
Lead with it. BAA available - say it on the homepage.
Does it integrate with my EHR?
Epic + Cerner are enterprise; SMB practices run eClinicalWorks, Athena, Practice Fusion, Kareo, NextGen, DrChrono. Name them by name.
Message templates that work
Cold to practice manager
Subject: Practice managers at {{specialty}} clinics use this for {{outcome}}
Hi {{FirstName}},
{{Reference}} (similar {{specialty}} practice, similar size) saw {{outcome}} 90 days after rolling us out. HIPAA-compliant, BAA included, integrates with {{their-EHR-if-known}}.
Grabbing 20 min next week?
{{Sender}}Reach this persona
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