US restaurants
870k+
Labor as % of revenue (full-service)
35%
5-year survival
~45%
Who they are
Restaurant operators are time-poor. They check email in the morning before service and at 11pm after close. Lunch-hour outreach is dead. Most don't use LinkedIn - Facebook + Instagram + WhatsApp are primary channels.
Common titles
OwnerGeneral ManagerOperations DirectorRestaurant Owner-Operator
Where they live online
- National Restaurant Association
- Local restaurant associations
- Restaurant Business Magazine
- Toast community forums
- r/restaurateur
- Facebook restaurant-owner groups
Common objections
How long does setup take?
They have no time. "Setup in 15 min" + free first month wins. Anything requiring a "kickoff call" is dead.
Will this work with my POS?
Toast, Square Restaurants, Clover, Resy, Touch Bistro, Lightspeed - name compatibility upfront.
Message templates that work
Cold to restaurant owner (text/SMS-tone email)
Subject: quick one for {{Restaurant}}
Hi {{FirstName}} - saw {{Restaurant}}. We help indie restaurants {{outcome}} (recent: {{reference}}, similar concept).
Setup is 15 min. First month free. Want me to send the link?
{{Sender}}Reach this persona
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