Women-owned firms in US
14.4M
Share of all businesses
42%
Growth rate vs male-owned
2×
Who they are
WBENC-certified firms get supplier-diversity bid access at most large enterprises. Median firm revenue still trails male-owned counterparts ~$160k median gap, so a "growing-stage" pricing tier resonates more than enterprise pricing out the gate.
Common titles
FounderCEOOwnerManaging PartnerPractice Lead
Where they live online
- WBENC annual conference
- Women Presidents' Organization (WPO)
- EY Entrepreneurial Winning Women
- WIBN local chapters
Common objections
Why should I trust the pricing?
Be transparent. Women operators report being quoted higher than peers - flat-rate published pricing wins trust.
Is your team mostly men?
If so, acknowledge it and explain how the product/service still maps. Don't pretend it doesn't matter.
Message templates that work
WBENC supplier conference follow-up
Subject: Following up from {{event}}
Hi {{FirstName}},
Great seeing you at {{event}}. You mentioned {{specific-pain}} - we work with WBENC-certified firms like {{reference}} on exactly that.
Grabbing 20 min next week? I'll come with 2-3 specific examples for {{Company}}.
{{Sender}}