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Industry research

The state of retail in 2026

A vertical eating itself - open-air centers thriving, enclosed malls dying, indie retail squeezed by Amazon and Shopify both.

By the numbers · live data from our directory

Companies indexed
7,683
Countries
84+
Decision-makers
444,426
With contacts
7,591
Employee size distribution
1-4
1,442
5-9
696
10-19
568
20-49
574
50-99
5
100-249
4
500-999
1
1000+
5
Top countries
  • US3,965
  • GB716
  • FR482
  • IN431
  • CA287
  • AU263

Where retail thrives

Open-air shopping centers anchored by grocery or service tenants (Starbucks, T-Mobile, salons) are at all-time-low vacancy. Independent retailers in those locations are doing well - the foot traffic is real. Indie retail in enclosed malls is struggling alongside the malls themselves.

The Shopify-Amazon trap

Most indie retailers under $1M revenue now run Shopify + a side of Amazon FBA. Margin compression is structural: Shopify Payments, ad costs, fulfillment, and Amazon's 15-30% take all stack. The retailers who win are vertically-integrated (their own brand, their own DTC).

Tech adoption is uneven

POS + inventory has been re-platformed by most operators in the last 5 years (Shopify, Square, Lightspeed). Marketing automation + customer retention tooling lags - fertile ground for SaaS targeting indie retail.

Sourced statistics for this vertical

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