By the numbers · live data from our directory
- US9,097
- CA543
- GB542
- IN332
- AU221
- FR147
The numbers
3.4M construction + trade businesses in the US - the largest SMB vertical. 5-year survival is ~38% - among the lowest of any sector. Quarterly hiring rate of 3.9%, layoff rate of 2.1%. The sector swings on housing starts + commercial buildout cycles; both bottomed in early 2025 and are recovering through 2026.
Reach is phone + text, not email
The owner is on a job site between 7am and 4pm. LinkedIn is dead in this segment. Phone calls work. Texts work better. Email works in the evening or weekend if at all. Foreman + estimator are gatekeepers, rarely buyers.
Software has to work in the truck
Whatever you sell, it has to work on a phone, in a truck, with one bar of cellular. Offline-first is a real differentiator. Setup that requires a desktop login is dead.